Innovation offensive online: New WEINIG Group website
Whether solid wood or panels, the name Weinig is synonymous with pioneering solutions in all aspects of wood processing. And with high-performance and efficient machines and systems. It is also synonymous with comprehensive services and customized concepts that cover the entire production cycle through to the finished product.
Now, as of the start of November 2014, the Weinig Group has a completely overhauled online presence. The fundamental change is that the two business units solid wood and panel processing are presented under the same group address www.weinig.com. Going forward, Holz-Her will present itself to customers on the same technical platform and with the same look and feel as Weinig.
The needs and requirements of users were central to all structural considerations. The outcome is a simple, intuitive user experience and rapid connections to all relevant information. As of now, all visitors can find the right solution – whether they are already familiar with the Weinig Group product portfolio or they are still considering in which process stages they would like to work more efficiently in future or which products they would like to produce with their new Weinig or Holz-Her technology. This is facilitated by the new, convenient search suggestions, for example, as well as an ever-growing database of application examples and references. The dynamic main navigation menu is clearly arranged under the headlines solid wood, panels, system solutions, service and Weinig Group into the core skills of the complete provider and opens the door to the relevant subject area at the click of a mouse.
The trusted expert search, which can be easily accessed from any page, helps you to find the right contact partner anywhere in the world – from the comfort of your computer.
“In addition to the dedication to visitor requirements and state-of-the-art back-end technology, we also wanted to set a benchmark in terms of appearance and usability,” says Klaus Müller, Head of Marketing and Communication for Weinig. “The new website projects the Weinig band as it is known and appreciated in the market: strong, confident and completely forward looking.” Naturally, mobile devices were also taken into account. All website content is now optimally displayed – whether on computer, tablet or smartphone.
The new website has been launched in German and English. Global roll-out of the new system will follow over the coming weeks and months. The Weinig Group will then be represented in additional languages on the corporate website and national websites for the most important markets worldwide as number one in solid wood processing and a leading manufacturer in panel processing.
here is the link: http://www.weinig.com/en/